Local Soul is a boutique marketplace at the intersection of data, culture, and luxury.
We design experiences that are both strategically sound and emotionally resonant — using data to guide us and art to move people.
Founded by Prachel Carter, a global project strategist and cultural connector, Local Soul builds elevated brand activations that go deeper. From Atlanta to Lisbon to Rio and Dubai, we bridge luxury with place, story, and influence.
Whether launching a product, entering a new market, or building a collector-driven experience, we help you create a moment worth remembering — and repeating.
Pouring soul into commerce—one artisan drop at a time.
Join the Local Soul Society
Curating Culture. Illuminating Brands
We use data, art, and strategy to design brand activations that are unforgettable — and profitable.