Local Soul Consulting
Data-Driven Artistic Collaborations
We use data to find your ideal customers — and the niche influencers who inspire them. Then, we curate culturally rich, high-touch brand activations that spark connection and drive conversion.
From private watch launches to experiential art dinners to international brand storytelling, our work fuses insight, beauty, and soul.
About Us
Local Soul is a boutique consultancy at the intersection of data, culture, and luxury.
We design experiences that are both strategically sound and emotionally resonant — using data to guide us and art to move people.
Founded by Prachel Carter, a global project strategist and cultural connector, Local Soul builds elevated brand activations that go deeper. From Atlanta to Lisbon to Rio and Dubai, we bridge luxury with place, story, and influence.
Whether launching a product, entering a new market, or building a collector-driven experience, we help you create a moment worth remembering — and repeating.
Who We Work With:
- Heritage brands launching limited-edition products
- Hotels, fashion houses, or watchmakers seeking emotional engagement
- Collectors and cultural institutions curating immersive experiences
- Luxury brands needing data-driven marketing strategies with cultural depth
- Developers and cities ready to shape a place through art and authenticity
We don’t guess. We analyze. Then we create.
Services
1. Cultural Project Consulting
- Integrating local art and culture into luxury developments
- Ensuring brand activations reflect and elevate the spirit of place
- Sourcing regional talent for global storytelling
2. Partnership Development
- Aligning luxury brands with artists, artisans, and cultural tastemakers
- Structuring partnerships that support heritage and innovation
- Designing high-impact influencer strategies that convert
3. Luxury Consulting Services
- Developing data-driven campaign strategies for luxury audiences
- Creating unforgettable brand activations, private launches & experiences
- Facilitating connections with niche influencers and collectors
4. City Branding & Government Projects
- Positioning cities through culture-forward experiences
- Partnering with tourism boards to preserve and elevate heritage
- Leading strategy for international collaborations and immersive events
Our Work
Curating Culture. Illuminating Brands
We use data, art, and strategy to design brand activations that are unforgettable — and profitable.
Contact Us
Ready to Activate Your Brand with Data, Culture & Soul?
Let’s collaborate on something rare.
📩 Send us a note — and let’s create something no one else can.
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